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Pitot

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THE STORIES

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Environmental Conservation
Neighborhood of Craftsmen
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Grasp The Times
Plant-Derived Materials
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Neighborhood of Craftsmen
TITANIUM
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Plant-Derived Materials
Environmental Conservation
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TITANIUM
Grasp The Times
the stories
01
Grasp The Times

Amidst times of dizzying and ceaseless change, Pitot is eyewear designed to accurately discern the shifting currents and grasp the essence of the era, regardless of the circumstances.
Far transcending the ephemeral nature of passing trends, the brand places paramount importance on the concept of "captivation" within the realm of eyewear, creating sophisticated and peerless designs. Sculpted through inspirations drawn from diverse phenomena, these frames unveil entirely new horizons to those who wear them. To experience these unique perspectives and to enthrall others through them constitutes the true essence of the brand.
Continuously evolving its form, Pitot aligns itself with the distinct narratives woven by each individual, soaring to new heights together.

- Pitot Tube
An instrument designed to measure the total pressure of a flowing fluid. Utilized in measuring aircraft velocity, it is an indispensable element for generating aerodynamic lift.

the stories
02
Neighborhood of Craftsmen

The eyewear industry in Fukui and Sabae boasts a rich history spanning over a century. Here, time-honored traditions blend seamlessly with cutting-edge technology to produce eyeglasses of the world’s highest quality.
Crafting a single frame requires a journey of more than 200 meticulous steps. Operating on a refined division of labor, each phase of this process is masterfully handled by dedicated artisans. Harnessing world-class technical skills and generations of expertise, these craftsmen collaborate with ultimate precision, pouring their passion into every individual step to bring each piece to life.
Proudly committing to the manufacturing heritage of Fukui and Sabae for its frame production, Pitot delivers premium eyewear designed to be cherished and collected for a lifetime, backed by a flawless creation process and rigorous quality standards.

the stories
03
Plant-Derived Materials

Pitot’s plastic frames are crafted from a premium material known as cellulose acetate.
Derived primarily from natural, plant-based resources such as cotton linters and wood pulp, cellulose acetate is a non-petroleum-based, environmentally conscious material. Unlike synthetic, petroleum-based plastics, its natural origins demand meticulous precision during processing. However, it yields an exceptional level of transparency, along with a distinctive luster, flexibility, and gentle skin-affinity unique to acetate. When combined with the time-honored expertise required to harness these qualities, it becomes an exemplary material for high-end eyewear.
The synergy of carefully curated designs and the warmth infused through the artisan’s dedicated polishing culminates in the completion of these sophisticated, sculptural forms.

the stories
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TITANIUM

Pitot utilizes premium titanium for its metal components. Compared to other conventional metals used in eyewear, titanium boasts exceptional corrosion resistance and durability. Furthermore, due to its highly hypoallergenic properties, it is trusted in medical devices such as artificial bones.
Conversely, titanium is renowned for being notoriously difficult to process for eyewear frames. Machining requires specialized tooling and can only be executed on precision-calibrated equipment. This demands constant, unwavering attention, alongside the meticulous maintenance of tools that wear down quickly and require frequent replacement. Furthermore, welding titanium components demands extreme heat exceeding 700°C. Artisans must read the split-second glow of the heated metal, dynamically adjusting the temperature depending on the specific parts being joined.
Beyond these technical challenges, every phase of production is rigorously inspected by the eyes and hands of specialized craftsmen. Only after overcoming these arduous steps is each individual piece meticulously and patiently polished, finally unveiling its true luster. Sabae is proudly celebrated as the global pioneer that first successfully established the manufacturing of titanium for eyewear.

the stories
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Environmental Conservation

While the environmental challenges threatening our planet are complex and multifaceted, conserving nature is a paramount responsibility for us, as our endeavors inherently depend on the natural world. By reaffirming the value of nurturing rather than destroying, and by pursuing responsible initiatives—no matter how small—we can foster a meaningful cycle of giving back to the earth.
Pitot pledges to contribute a portion of its total sales to support environmental conservation and ecological restoration, hoping to protect vital natural ecosystems and foster a sustainable coexistence with nature.